Measurable
0/100
audit score · tech and SEO
Web audit · brand archetype · customer archetypes
Find out why your website
isn't converting —
within 24 hours.
SIGEL Web Intelligence Audit reveals the technical state, UX and SEO, but also the brand archetype, customer archetypes and the way your offer should be communicated to different types of buyers.
Interpreted
Creator
brand archetype · 82/100 clarity
Clarify the brand archetype and communication hierarchy.
The main Sigel difference
Technical checks show whether the website works.
Archetypes show who it can actually persuade.
A standard audit usually ends with speed, SEO and errors. Sigel goes further and evaluates how the company communicates its offer to different types of potential customers.
What is measured
Technical layer & SEO
Hard data about whether the website works at all: speed, indexability, structure, mobile usability and technical health.
- Lighthouse, performance and technical limits
- Indexability, sitemap, robots.txt
- Metadata and heading structure
- Mobile path and CTA friction
What is interpreted
Archetype & communication
The soft layer of how the brand feels, who it attracts and who it leaves without a clear reason to continue.
- The role the brand plays in communication
- Customer types the website speaks to
- Motivations, fears and proof they need
- Fit between tone, price and offer
Sigel connects both layers into one priority roadmap.
Website as a system of signals.
Technical · Visual · Content · Psychological
What SIGEL helps solve
Six situations, one diagnostic system.
Too few enquiries from the website
The audit shows where clarity, trust, CTA or the main visitor path breaks down.
Marketing is running, results are weak
Before increasing spend, it makes sense to check whether the website can persuade visitors at all.
Redesign without a clear brief
The audit defines what the new website should improve: not just visuals, but structure, trust and messaging.
The offer is good, people do not get it
Sigel clarifies how the company is perceived, who it speaks to and how to formulate the offer.
The business is losing momentum
The audit verifies whether the website still matches what the company sells, to whom, and how it wants to be perceived.
Fast client input
External diagnostics help you avoid starting from zero before consulting, redesign or strategy work.
Sigel method
From a specific URL to a priority roadmap.
Four steps move from measurable signals to interpretation and to what should be solved first.
01
URL as input
We start with a specific website, not generic marketing theory.
02
Signal extraction
Technical layer, SEO, UX, CTA, content, trust and offer structure.
03
Brand interpretation
How the brand feels, who it fits and where communication loses strength.
04
Priority roadmap
Not everything matters equally. The report shows what to solve first.
Inside the system
Six audit layers.
The analytical system behind the report.
The report is not a pure AI output or a generic checklist. SIGEL uses its own analytical system, scoring, algorithmic rules, UX heuristics, an interpretation layer and human review of every output.
01
Technical layer and performance
Lighthouse, technical health, indexability, robots, sitemap and technical limits.
02
SEO and discoverability
Metadata, structure, titles, descriptions and discoverability signals.
03
UX and CTA
Mobile usability, orientation, calls to action and barriers in the user journey.
04
Offer communication
Whether visitors quickly understand what you offer, who you help and why to continue.
05
Brand and customer archetypes
How the brand is perceived, who it speaks to and how to speak to different customer types.
06
Priority roadmap
What to solve first, what has business impact and what belongs to a later layer.
For agencies
Audit input without starting from zero.
Agencies can use Sigel as an external diagnostic layer before consulting, redesign, SEO work or content strategy.
Fast input
A base for the first client conversation or internal decision.
Tech + communication
Not only PageSpeed, but also offer clarity, trust, archetypes and priorities.
White-label by agreement
The output can serve as internal input or the basis for your own recommendation.
Output
A visual report that can be read and used.
Executive overview, technical findings, communication, brand archetype, customer archetypes and roadmap in one PDF.
94
Dashboard
Score, risks and priority direction.
The first part of the report shows the website state in one layer: what works, what blocks performance and where to start.
ScoreRisksArchetypeRoadmap
View report sample
The sample shows the output structure. Each real audit is processed for the submitted website.
Further SIGEL system layers
One audit can be the output. Or the start of broader work.
Depending on the situation, SIGEL can serve as a single-site audit, agency input, research layer or the base for a segment benchmark.
FAQ
Practical questions
What exactly do I submit when ordering? +
You submit the website URL, billing details and a short note about what you want the audit to focus on. If the context is advertising, redesign, weak enquiries or an agency input, add that to the note. It helps focus the output on the actual decision you need to make.
Is the audit automatic or human-reviewed? +
The base is created by an analytical system: signal collection, technical checks, custom scoring, UX heuristics and interpretation. Every report is reviewed personally before delivery — so the output has clear priorities and makes practical sense.
Why is the current price lower? +
The methodology, report format and parts of the system are being refined through real audits and early client feedback. The founder price reflects that — the output is usable now while the system keeps improving.
When does the audit make the most sense? +
It makes the most sense before investing in advertising, before a redesign, when the website gets too few enquiries, or when the offer is good but visitors do not understand it clearly enough. The audit does not add another marketing layer blindly; it first shows where the website may be losing clarity, trust or performance.
What if the website has good technical scores but still does not work commercially? +
That is exactly where SIGEL is useful. Technical health is only one layer. A website can be fast, indexable and formally correct while still failing to explain the offer, build trust, guide visitors to action or speak to the right customer type.
What do brand and customer archetypes mean? +
The brand archetype describes how the company comes across on the website: expert, creator, guide, innovator or another type of brand role. Customer archetypes help define the motivations, doubts and proof different visitor types need in order to understand and trust the offer.
Can agencies use the output? +
Yes. An agency can use the report as diagnostic input before consulting, redesign, SEO work or content strategy. By agreement, it can serve as internal preparation, client-facing audit input or the basis for the agency's own recommendation.
What does the audit not guarantee? +
The audit does not guarantee revenue growth, better search rankings or advertising campaign results. It is a diagnostic input for decision-making: it shows risks, barriers and priorities worth addressing before sending more budget into the website, advertising or redesign.
1 order2 invoice3 payment4 PDF report
Founder offer
€99 €199
Fill in a short form with the website URL and billing details. For agency cooperation, add the scope in the note.
The founder price applies to early clients of the service. The output is usable now — every report is reviewed personally before delivery.