Measurable
0/100
audit score · tech and SEO
Comprehensive website audit · business intelligence for websites
See what holds your website
back — and what
to change first.
SIGEL Web Intelligence is a comprehensive website audit connecting measured evidence with business interpretation in one human-reviewed report: technical health, SEO, UX, accessibility, offer clarity, trust, archetypes and a prioritised roadmap. Delivered within 24 hours.
Interpreted
Offer clarity
trust · CTA · decision path
Clarify the offer and the main visitor path.
Why this is not another SEO audit
Tools measure separate layers of a website.
SIGEL shows what they mean for the business.
Lighthouse, SEO tools and UX checklists each answer only part of the problem. SIGEL connects technical evidence, user friction, offer clarity, trust, archetypes and business priorities into one decision layer.
What can be measured
Data and technical signals
Hard evidence about website performance and usability: speed, indexability, structure, mobile behaviour, accessibility and technical health.
- Lighthouse, performance and technical limits
- Indexability, sitemap, robots.txt
- Metadata, schema and content structure
- Mobile path, accessibility and CTA friction
What must be interpreted
Business meaning
What the measured signals mean for the offer, trust and visitor decisions — and which changes deserve priority over cosmetic work.
- Where the offer loses clarity or trust
- Which audiences lack the right arguments
- How the brand comes across and what that supports
- What to fix first by impact and effort
SIGEL turns measured evidence and business context into one priority roadmap for decisions.
Website as a system of signals.
Technical · User · Communication · Business
When Web Intelligence pays off
Six situations, one diagnostic for better decisions.
Traffic arrives, enquiries do not
SIGEL shows where offer clarity, trust, CTA or the main visitor path breaks down.
Marketing is running, results are weak
Before increasing spend, it makes sense to check whether the website can persuade visitors at all.
Redesign without a clear brief
The diagnostic defines what the new website should actually improve: not just visuals, but structure, trust and messaging.
The offer is good, people do not get it
Sigel clarifies how the company is perceived, who it speaks to and how to formulate the offer.
The website no longer matches the business
SIGEL checks whether the website still matches what the company sells, who it sells to and how it wants to be perceived.
Fast input for a decision
External diagnostics help avoid starting from zero before consulting, redesign, campaigns or strategic decisions.
How Web Intelligence works
From a concrete URL to a decision map.
Four steps connect measured evidence with business context and separate meaningful changes from noise.
01
URL as input
We start with a specific website, not generic marketing theory.
02
Measured evidence
Technical health, SEO, UX, CTA, accessibility, content, trust and offer structure.
03
Business interpretation
What the signals mean for the offer, trust, audience and decision path.
04
Priority decisions
Not everything matters equally. The report shows what to solve first, later and what to ignore.
The SIGEL analytical core
Six layers. One answer:
what deserves to be fixed first.
The output is not pure AI text or a generic checklist. SIGEL uses its own analytical system, scoring, algorithmic rules, UX heuristics, a business interpretation layer and human review.
01
Technical layer and performance
Desktop and mobile Lighthouse, Core Web Vitals, rendering, SSL, mixed content, robots and sitemap.
02
SEO and discoverability
Metadata, headings, canonical, Open Graph, schema.org and AI-readiness signals.
03
UX, CTA and accessibility
Links, CTA, mobile viewport, contrast, font size and touch targets.
04
Offer communication
What the website offers, who it serves, its business purpose and where communication loses clarity.
05
Brand and audience archetypes
Brand and audience archetypes, their strategic fit and a practical communication playbook.
06
Roadmap and evidence
Executive summary, impact versus effort, action plan and technical and evidence appendices.
Evidence layer
What is actually measured in the report
Lighthouse and Core Web VitalsLinks and CTAMobile viewportContrast and touch targetsMetadata and schemaContent extractionAI readinessEvidence data
For companies, marketing teams and agencies
One diagnostic for people who make website decisions.
Business owners, marketing teams and external agencies get the same foundation: measured facts, business context and clear priorities without assembling five separate audits.
Owner / leadership
What is actually holding the website back and where the next budget should go.
Marketing / growth
What to verify before a campaign and why traffic may not turn into enquiries.
Agency / supplier
External evidence for consulting, redesign or the agency’s own client recommendation.
Web Intelligence Report
Data is not enough. The output must show priorities.
Management summary, desktop and mobile Lighthouse metrics, Core Web Vitals, links and CTA, accessibility, offer communication, archetype playbook, roadmap and evidence appendix in one readable PDF.
94
Dashboard
Score, risks and decision direction.
The first part combines website health, the main risks and business impact into one fast orientation.
ScoreRisksBusiness impactRoadmap
View report sample
The sample shows the output structure. A real report contains specific measurements, interpretation, priorities and evidence data for the submitted website.
The SIGEL platform
One website, one report. Or a broader intelligence layer.
Depending on the situation, SIGEL can analyse one website, provide agency input, prepare a research layer or build the foundation for a segment benchmark.
Website performance guides
Start with the situation, not the name of a tool.
Four practical guides explain when a website audit is useful, why a website fails to convert, what to check before a redesign and where a standard SEO audit stops.
FAQ
Practical questions
Is SIGEL just an SEO or technical audit? +
No. SEO, speed and technical health are only one part. SIGEL works as business intelligence for websites: it connects measured evidence with UX, accessibility, offer clarity, trust, archetypes and a priority roadmap. The result is not another error list, but decision support showing what to fix first.
Is the analysis automated or human-reviewed? +
The base is created by an analytical system: signal collection, technical checks, custom scoring, UX heuristics and interpretation. Every report is reviewed personally before delivery — so the output has clear priorities and makes practical sense.
Why is this called a launch price? +
The €199 launch price applies during the introduction of the expanded service. The report scope is complete: measured technical and UX signals, offer communication, the archetype playbook, a priority roadmap, evidence data and personal review of every report.
When does Web Intelligence make the most sense? +
It makes the most sense before investing in advertising, before a redesign, when the website gets too few enquiries, or when the offer is good but visitors do not understand it clearly enough. SIGEL does not add another marketing layer blindly; it first shows where the website may be losing clarity, trust or performance.
What if the website has good technical scores but still does not work commercially? +
That is exactly where SIGEL is useful. Technical health is only one layer. A website can be fast, indexable and formally correct while still failing to explain the offer, build trust, guide visitors to action or speak to the right customer type.
What do brand and customer archetypes mean? +
The brand archetype describes how the company comes across on the website: expert, creator, guide, innovator or another type of brand role. Customer archetypes help define the motivations, doubts and proof different visitor types need in order to understand and trust the offer.
Can agencies use the output? +
Yes. An agency can use the report as diagnostic input before consulting, redesign, SEO work or content strategy. By agreement, it can serve as internal preparation, client-facing analytical input or the basis for the agency's own recommendation.
What does the output not guarantee? +
The report does not guarantee revenue growth, better search rankings or advertising campaign results. It is diagnostic decision support: it shows risks, barriers and priorities worth addressing before sending more budget into the website, advertising or redesign.
1 order2 invoice3 payment4 PDF report
Launch offer
€199
Order a Web Intelligence report for a specific URL. Add the situation you want to verify in the note.
The launch price applies to the expanded SIGEL Web Intelligence service. The report scope is complete and every output is personally reviewed before delivery.